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Tesla

https://www.tesla.com/sv_se/

Last updated: May 13, 2026 at 18:34

Executive summary

Tesla's overall reputation is currently neutral, with a score of 49.9 out of 100 reflecting significant challenges in customer experience and mixed media sentiments. Customers express dissatisfaction primarily due to poor service and communication, while Tesla's media coverage reveals sales disparities across Europe and strong performance in Norway, amidst growing competition from Chinese manufacturers. Social media discussions indicate a blend of enthusiasm for Tesla's innovative technologies, particularly in autonomous driving, and concerns about product reliability and market performance. As Tesla navigates a rapidly changing automotive landscape, addressing customer service issues and competition will be essential for future growth.

Quick overview (last 30 days)

49
Overall reputation

Based on sentiment across all dimensions.

  • trending_downMedia attention decreased -16% compared to previous period
  • trending_upReddit discussions increased +3250%
  • trending_flatReddit discussions remain balanced
  • trending_upReview sentiment improving across all platforms
Buzz

Overall buzz index showing activity across all channels over time. Higher values indicate more activity and engagement.

The dotted line indicates when tracking started. Data before this date may be incomplete.

Latest mentions across all tracked channels

A cross-channel snapshot combining media, Reddit and YouTube. Updated with the most recent items first.

Media

Test: Långresa med Mercedes CLA, Tesla Model 3 och Polestar 2External Link

2025-12-12neutral
Media

Ny elbil från Tesla har blivit godkänd för Europa – plats för 6 personerExternal Link

2025-12-12positive
Media

Så många eldrivna A-traktorer finns i Sverige - SVT NyheterExternal Link

2025-12-12neutral

Google Media

Average Sentiment
Neutral sentiment_neutral
Long-term Trend
positivetrending_up
Reach Current Month
70.7%

AI summary

The media coverage surrounding Tesla has highlighted a stark contrast in the company's performance across different markets, particularly between Europe and Norway. While Tesla has seen significant declines in sales in several European countries, including a staggering 71% drop in Sweden, it continues to dominate the Norwegian market, capturing over 19% of new registrations, primarily driven by the popularity of the Model Y. This divergence in sales performance showcases the varying dynamics of the electric vehicle market in different regions, with Tesla maintaining a stronghold in Norway amidst a general downturn in Europe. Key discussions in the coverage include Tesla's recent loss of its title as the world's largest electric vehicle manufacturer to Chinese competitor BYD, which sold 2.26 million vehicles compared to Tesla's 1.64 million. Concerns have been raised regarding Tesla's future growth, particularly as it shifts focus towards AI and autonomous technology, while facing increasing competition from other automakers. The sentiment surrounding Tesla's current state is mixed; while some articles highlight its innovative efforts, such as the upcoming Cybercab robotaxi, others reflect a more negative outlook, pointing to declining sales figures and the risks associated with its ambitious future goals. Overall, the tone is predominantly cautious, emphasizing a need for Tesla to adapt to a rapidly changing automotive landscape.

Over time

Number of media mentions and average sentiment per month

The dotted line indicates when tracking started. Data before this date may be incomplete.

Top news sources

Across media mentions for this company

Last 500 mentions
SourceRelevance (1-100)
angular.dev
100
alltomelbil.se
88
carup.se
72
di.se
68
nyteknik.se
60
dagensps.se
56
placera.se
56
vibilagare.se
40
omni.se
40
invezz.com
36

Top journalists

Across media mentions for this company

Last 500 mentions
JournalistSourceRelevance (1-100)
Kristofer RaskAllt om Elbil
100
TTBohusläningen
50
Edvard LundkvistDagens PS
50
Maths Nilssoncarup.se
50
Christian Pedersendagensps.se
50
SVT NyheterSVT
50
Marcus BerggrenNyheter24
50
Felix BjörklundNy Teknik
50

Latest mentions

Reddit Reddit

Average Sentiment
Neutralsentiment_neutral
Long-term Trend
positivetrending_up
Mentions Current Month
335

AI summary

The recent Reddit discussions surrounding Tesla highlight a mix of excitement and concern among its users. Many posts focus on referral programs and incentives for new Tesla buyers, with users actively sharing referral codes for discounts or free features like Full Self-Driving (FSD). This enthusiasm reflects a community-driven approach to promoting Tesla ownership, where members encourage one another to take advantage of promotional offers. Additionally, the discussions reveal a curiosity about Tesla's technology and its competitive positioning in the electric vehicle market, particularly in relation to other companies like Nvidia and Uber in the context of autonomous driving advancements. Users express varied opinions on Tesla's market performance and product quality. There are posts about the nuances of owning a Tesla, such as tire maintenance, technical issues with solar systems, and inquiries about buying preowned models. Some users share personal experiences, such as a successful coast-to-coast FSD drive, which fosters a sense of community and shared interest in the brand’s innovations. However, sentiment around Tesla's stock and market valuation appears more cautious, with mentions of concerns regarding overvaluation and competition from other EV manufacturers like BYD in Europe. Overall, the tone of the discussions is generally positive, filled with camaraderie and support among Tesla owners and enthusiasts. However, there are underlying tensions regarding market competition and product reliability that suggest a more complex landscape for the company. Users are both excited about Tesla's advancements and cautious about its future in a rapidly evolving market.

Over time

Number of Reddit mentions and average sentiment per month

The dotted line indicates when tracking started. Data before this date may be incomplete.

Latest mentions

New Referral Program External Link

r/teslacanada1 upvotes

Tesla launched a new referral program. If you refer your friend for demo drive, you will get $20. Existing referral programs are still valid.

2025-11-15

Humanized EV. Polestar, Hyundai, Rivian, Honda, Tesla External Link

r/conceptart1 upvotes

Okay, this doesn't look like humanization, I agree. I drew them as robots because to me, they don't feel alive.

2025-11-15

Time to buy! External Link

r/TeslaReferralCodesNow1 upvotes

https://www. tesla. com/referral/c302786 Use my referral and get up to 1000$ off Model S, Model X or CyberTruck! 500$ off Model 3 and Model Y. Great time to buy! End of year perks! 500$ OFF the NEW Budget Model Y standard model aswell! 400$ solar panels! PM me if you have any questions!

2025-11-15

YouTube YouTube

Average Sentiment
Neutralsentiment_neutral
Long-term Trend
positivetrending_up
Views Current Month
0

AI summary

The YouTube videos and comments about Tesla highlight a variety of themes, with a significant focus on the company's advancements in autonomous driving technology, especially the Full Self-Driving (FSD) capabilities. Many commenters express excitement about Tesla's innovations, such as the praise for the FSD version 14's performance in challenging conditions. Additionally, discussions about Tesla's competitive landscape reveal concerns regarding new entrants like Nvidia, which may disrupt Tesla's lead in autonomous technology. The sentiment surrounding Tesla's future is mixed, with some expressing confidence in its trajectory while others voice skepticism regarding its market position amidst increasing competition. Viewers share various opinions, ranging from admiration for Tesla's technology to apprehension about the practicality and safety of upcoming models like the Model 2. Some comments reflect a desire for more transparency regarding Tesla's safety features and repairability, particularly in light of the anticipated lower price point of new models. Engagement levels are generally high, with several videos garnering thousands of views and a mix of positive and critical feedback in the comments, indicating a passionate community that is both supportive and critical of Tesla's strategy and innovations. Overall, Tesla's current and future offerings are subjects of intense discussion, illustrating the brand's polarizing effect on the automotive industry and its consumers.

Over time

Number of YouTube videos per month, total views, and average sentiment

The dotted line indicates when tracking started. Data before this date may be incomplete.

Filter videos

Minimum views0
0133.4M
November 2025
🔥 TESLA STOCK MONDAY PREDCITION! TSLA, SPY, QQQ, ES, NQ, BTC, NVDA, AMD, & AAPL! 🚀
2025-11-16Rey Jay's Trades
Views: 484Likes: 61Comments: 2
Red Tesla DROPPED Into Industrial Crusher 😳🚗⚙️ | Total Smash!
2025-11-16CrashLab
Views: 242Likes: 1Comments: 0
🔥Giant Hydraulic Press vs Tesla Cybercab
2025-11-16Press Crushing
Views: 229Likes: 0Comments: 0

Reviews Reviews

Trustpilot
1.7
Avg. rating
↑ Trending up
The average rating on Trustpilot has been higher recently than the overall average. If the trend continues, it will likely lead to a higher overall rating soon.
Reco
5.0
Avg. rating
Google Reviews
-
Avg. rating

AI summary

The overall sentiment from the reviews is predominantly negative, with many customers expressing frustration over poor customer service, misleading sales practices, and unresolved vehicle issues. While some reviewers appreciate the vehicles themselves, the lack of effective communication and support from Tesla significantly detracts from their overall experience. Key areas for improvement: • Address panel gaps and manufacturing quality control issues to meet customer expectations. • Enhance customer service responsiveness and communication to resolve inquiries and complaints more effectively. • Implement clearer and more transparent sales practices to avoid misleading customers regarding financing and incentives. • Improve the reliability of service appointment scheduling and ensure that commitments are honored. • Streamline the process for handling parts and repairs, reducing wait times for necessary components.

Over time

Number of reviews and average rating per month

The dotted line indicates when tracking started. Data before this date may be incomplete.

Latest

fabrizio de rossi

Trustpilot

Pésima experiencia sobre el proceso de…

Pésima experiencia sobre el proceso de venta, compré un auto nueva, al momento de comprar pregunté si había alguna promoción y me dijeron que en el nuevo no hay descuentos. Me entregan el 31 del mes corriendo, para agarrar el auto tuve que mover mi viaje y a pocos días el auto cuesta $50000 meno. Es ridículo, cuando compras un auto y están por salir promo no puede ser que no avises tus clientes Me siento engañado por el vendedor y por tesla Esta marca no da garantía de precio, el auto lo compras a un precio y se te devalúa tan rápido que a pocos años ya no vale nada. Es ridiculo NUNCA MAS COMPRARÉ ESTE AUTO

2026-04-20

Ashoo

Trustpilot

Rude, Arrogant and Absolutely un-helpful support staff

option would have be to give lower rating, I would have. Rude support staff, arrogant responses, highly unhelpful. They suggest, quick option to contact is live chat.. but live chat is 48 hours response and they respond in 11 - 12 days and that too rudely. Cancelled my order. And thank god, I didn't buy the car.

2026-04-20

Peter

Trustpilot

Sometimes frustrating

I’ve been a bit surprised to see the low ratings here and although I can empathise with a lot of the comments, overall I can only call it as we found it. So, after numerous EV test drives across a number of manufacturers, Tesla’s cars stood out and felt like an EV that had been designed from the bottom up rather than a conventional car manufacturer playing catch up. I might add that we don’t feel particularly adjacent to the brand as such but it just did what we were looking for better than any other brand in our price range. Admittedly once we’d made our choice of a Tesla Y then the experience did dip somewhat but once we’d adjusted our mindset to Tesla’s sales/delivery approach via an app then we didn’t feel so offended. Yes, it’s lacks a bit of ‘customer service’ and contact can be frustrating but finally after 2 months to’ing and fro’ing we recently took delivery of our Tesla Y at Longbridge UK. The handover and p/ex was slick and unfussy and we are happy with our choice so far. Ask me again after a year or so of ownership but so far so good.

2026-04-18